SnapChat is one of the hottest social media apps and it’s still growing in popularity. This app allows users to send messages to each other that disappear after a few seconds. These could be text, picture, or video messages. The recipient can open and view the message for one to ten seconds.

The SnapChat user base is largely driven by teenage users. But even if your customer base isn’t teenagers, don’t dismiss the idea of using SnapChat to market your business. Several brands have effectively leveraged SnapChat to create viral campaigns. Continue reading