Your logo is your company’s ambassador to the world at large. It is a major way in which people connect with you. And it’s probably the single most important single piece of visual branding you’ve got. So if this piece of your company brand is so important, what can you do to make sure yours is the best it can be?

Here are five simple guidelines you can use to help you on your logo-making journey.

  1. Make it Memorable

You might think this goes without saying, but try keeping an eye out the rest of the day for logos that are bland or boring. You’ll see all sorts of things you never remembered before because, well, they weren’t memorable. What “memorable” means can differ widely depending on your target audience, so use your knowledge of your own customers to best craft your logo. Continue reading